WITH A FINAL LAUNCH OF THE INSTALLATION END JUNE 2024, IT WAS SUPPORTED WITH SOCIAL MEDIA INFLUENCERS TO CREATE SPIKES IN REACH AND AWARENESS ONLINE.

 

ON-GOING OPERATIONS INCLUDED PROMOTERS TO FACILITATE INSTANT PHOTOGRAPHY FOR TRAVELLERS AND HANDING OUT OF GIFTS FOR THOSE POSTING TO SOCIAL MEDIA AND FOLLOWING MASTERCARD.

 

ADDED EXPERIENCE THROUGHOUT THE TIMING WAS UPDATING DECOR ON THE INSTALLATION FOR ADDED INTEREST AND INCLUDING A VIRTUAL REALITY EXPERIENCE OF MASTERCARD ASSOCIATED NATIONAL PARKS THROUGHOUT AFRICA.

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THE UNIQUE #ADVENTUREWITHMASTERCARD HAD NOTABLE TRACTION ON IG WITH SIYAMTHANDA JWACU, CHAD JONES, VAFA AFRICA AND PRIMO MASSING OVER 94K COMBINED VIEWS (PAID PARTNERSHIP)

 

THE FOLLOWING ON MASTERCARD IG GREW 40% BETWEEN JUNE AND AUG 2024 ALONE